Latest information about digital business

Why 1+1 = more than 2

Traditional business models since the beginning of times have built their presence at fixed locations accessible for customers. The role of these outlets, built preferably at high traffic locations, was to generate awareness and recognition and eventually a brand. Every single business had (and still has more or less) a brick and mortar establishment, where the business is represented along with some activities, whether this activity is purely physical or

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Why digital transformations fail

Today we are living in the age of Social Revolution. In the post Covid era, after Digital Revolution and life in social distancing, customer behaviour changed forever and shifted lifestyle to mobile and remote channels. The migration of customers to digital channels, which businesses spent hundreds of millions of dollars of marketing budget on, Covid has done in a few weeks. Did it work well for customers and businesses? Some

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